<h1>hi</h1>
VP of SEO and AI Visibility at 829 Studios in Boston. I build the process, standards, and internal tools that let a large team ship consistent work at speed, and I own how our search strategy adapts as AI reshapes how people find things. The rest of the time I'm speaking, writing, and testing what actually works.
Strategy, systems,
and people.
I run SEO and AI visibility at 829 Studios, a tech-enabled marketing agency out of Boston. My job is less about any single tactic and more about how the work gets done: the systems, processes, and internal tooling that let a large team produce consistent, high-quality work without slowing down.
A lot of that work is about people, not just process. I build scalable ways to grow talent, lay out real career paths, and develop the next layer of leaders, so the standard holds as the team gets bigger rather than thinning out.
Two decades in search give me a long memory for how it actually changes. I've watched it move through algorithm updates, spam waves, structured data, and now generative answers. The surface keeps shifting. The people who win still do the fundamentals better than everyone else, and they build the infrastructure to do it on repeat.
What I work on
- SEO & search behavior
- AEO / generative search
- AI operating models
- Talent & leadership development
- Measurement & attribution
- Agency transformation
- Scaling expert work without flattening quality
One recent example. Profound's Marketing Engineering Hackathon · San Francisco · October 2026
In the weeds,
on purpose.
I don't just direct the work, I do it. I design, build, and ship tools, run experiments, and stay close enough to the systems my teams rely on to know what actually holds up.
Lately that meant two days at Profound's Marketing Engineering Hackathon in San Francisco, building against live AI-search problems alongside people doing the same. It's one instance of a standing habit, not a one-off: the fastest way to understand where search is going is to build at the edge of it.
Career highlights.
VP of SEO & AI Visibility
829 Studios · Boston
Leading SEO and AI visibility across the agency. I build the operating systems the team runs on, grow the talent and leaders inside it, and own how search strategy adapts as AI changes the way people find things.
Since July 2026
VP of SEO and AI
NP Digital & NPAccel
Led SEO, AI, content, outreach, and technical teams across a portfolio spanning SMB to enterprise. Built internal AI tooling that cut team workload by 20 to 50 percent depending on function, stood up products that replaced outside vendors at roughly 60 percent lower cost, and created offerings that generated millions in incremental revenue.
2021 to 2026
Director of Earned Media
Clearlink
Managed SEO, Local, and Outreach teams supporting enterprise brand partners across multiple verticals.
2018 to 2021
In the conversation.
I speak and write about search, AEO, and AI-native operating models, usually to rooms of practitioners rather than the biggest stages. The throughline is always the same: what actually works once you have to ship it.
Published author, and part of multiple Search Engine Land Award-winning teams across the agencies I've worked with.
Webinars and summits on growth strategy, AI adoption, and where search is headed next.
Speaker on scaling organic strategy through AI, automation, and systems thinking.
Speaker at Accelerate, Pattern's ecommerce summit in Salt Lake City, on AI-driven growth systems and the next generation of organic strategy.
Let's talk.
Open to advisory work, speaking opportunities, and consulting conversations. LinkedIn is the best way to reach me.