<h1>hi</h1>
VP of SEO and AI Visibility at 829 Studios in Boston. I build the process, standards, and internal tools that let a large team ship consistent work at speed, and I own how our search strategy adapts as AI reshapes how people find things. The rest of the time I'm speaking, writing, and testing what actually works.
Strategy, systems,
and execution.
I run SEO and AI visibility at 829 Studios, a tech-enabled marketing agency out of Boston. My job is less about any single tactic and more about how the work gets done: the systems, processes, and internal tooling that let a large team produce consistent, high-quality work without slowing down.
Two decades in search give me a long memory for how it actually changes. I've watched it move through algorithm updates, spam waves, structured data, and now generative answers. The surface keeps shifting. The people who win still do the fundamentals better than everyone else, and they build the infrastructure to do it on repeat.
Career highlights.
VP of SEO & AI Visibility
829 Studios · Boston
Leading SEO and AI visibility across the agency. I build the operating systems the team runs on: process, quality standards, and the internal tools that make good work repeatable, and I own how search strategy adapts as AI changes the way people find things.
Since July 2026
VP of SEO and AI
NP Digital & NPAccel
Led SEO, AI, content, outreach, and technical teams across a portfolio spanning SMB to enterprise. Built internal AI tooling that cut team workload by 20 to 50 percent depending on function, stood up products that replaced outside vendors at roughly 60 percent lower cost, and created offerings that generated millions in incremental revenue.
2021 to 2026
Director of Earned Media
Clearlink
Managed SEO, Local, and Outreach teams supporting enterprise brand partners across multiple verticals.
2018 to 2021
In the conversation.
Published author and Search Engine Land Awards nominee. Covers AI strategy, organic growth, and the evolution of search.
Speaker on AI-driven growth systems and what the next generation of organic strategy looks like in practice.
Featured speaker on scaling organic strategy through AI, automation, and systems thinking.
Regular guest on marketing webinars and podcasts covering AI adoption, organic growth, and where search is headed next.
Let's talk.
Open to advisory work, speaking opportunities, and consulting conversations. LinkedIn is the best way to reach me.