Growth strategy
built for the
age of AI.
VP of SEO and AI at NP Digital. I lead dozens of people across hundreds of client engagements and a portfolio representing substantial company revenue. The work is building the systems, tools, and frameworks that make excellent teams operate at a fundamentally higher level.
Strategy, systems,
and execution.
I lead organic growth at NP Digital, overseeing teams across SEO, AI, content, outreach, and technical execution. The work is less about individual tactics and more about infrastructure: systems, tooling, and frameworks that allow smart people to operate at a significantly higher level.
With roughly two decades of experience in SEO working with complex systems, algorithms, infrastructure, bots, and other rapidly changing technology, I'm uniquely qualified for the new AI landscape. All this time later the problems are larger, the tools are more powerful, and the fundamentals have not changed.
Career highlights.
VP of SEO and AI
NP Digital & NPAccel
Leading SEO, AI, content, outreach, and technical teams across a portfolio spanning SMB to enterprise. Accountable for global strategy, internal product development, AI initiative rollouts, and the operational infrastructure that ties it together.
2021 — Present
Director of Earned Media
Clearlink
Managed SEO, Local, and Outreach teams supporting enterprise brand partners across multiple verticals.
2018 — 2021
Building AI-powered growth infrastructure
Developed internal AI tooling that reduced team workload by 20 to 50 percent depending on function. Built internal products that replaced external vendors at roughly 60 percent lower cost, created new offerings that generated millions in incremental revenue, and helped secure multimillion-dollar client contracts through custom AI solutions.
In the conversation.
Published author and Search Engine Land Awards nominee. Covers AI strategy, organic growth, and the evolution of search.
Speaker on AI-driven growth systems and what the next generation of organic strategy looks like in practice.
Featured speaker on scaling organic strategy through AI, automation, and systems thinking.
Regular contributor to webinars and content on growth strategy, AI adoption, and where search is headed.
Let's talk.
Open to advisory work, speaking opportunities, and consulting conversations. LinkedIn is the best way to reach me.